Web Site Marketing

Web Site Marketing 2.0

For many online business people, from single-operators to large corporates, marketing is just plain hard to understand. That's why in hard times like recession, marketing budgets are the first to be cut.

Same is true in Web Site Marketing, even now when we've reached the new, so-called, "2.0" of the internet evolution.

Here's a number of key ideas for any website marketing business. If you rate yourself as a marketer they'll act as a great refresher.
For those that find web marketing a chore, they'll be a checklist for success.

Web Site Marketing - a definition.
Any marketing, online or offline, is about creating demand for your product or service. You've built a better mousetrap, now go and make it indispensable to the townsfolk.
The other element of marketing is to build a long-term, enduring brand. This means you gain credibility in your category and people know what to expect every time they buy your product...in other words, the magic of repeat customers.

Web Site Marketing application
No, not another app for your site. Here's how you can apply marketing fundamentals to your online marketing business.
* Create demand - use search engine keyword tools to uncover what people are searching for online in your category. Then tailor your product and advertising to reflect those thoughts as directly as possible.
* It's not you, it's them. What you think about your product and what your target market think can be two different things. You live and breath your business, they live and breath other things. Position your website and products to your audience, their lifestyle, their needs.
* Benefits first, features second. People buy product benefits - what it can do for them on an emotional or rational level. Your widget may have the latest technological advances but how do these make your customers life easier or their business more profitable?

 

Sincerely, 

 

Marketingfinder.net